Building private brands has become the most difficult challenge for Chinese enterprises to export
building private brands has become the most difficult challenge for Chinese enterprises to export
China Construction machinery information
Guide: the latest survey of Chinese suppliers by global resources shows that among the most difficult challenges to enhance global competitiveness, building private brands/improving brand awareness ranks first, and improving product quality only ranks third. The survey shows that in order to improve product prices and corporate image, super
global resources' latest survey of Chinese suppliers shows that among the most difficult challenges to improve global competitiveness, "building private brands/improving brand awareness" ranks first, and "improving product quality" only ranks third
according to the survey, in order to improve product prices and corporate image, more than 2/3 of the surveyed enterprises said that they would adopt positive brand strategies in the coming year, of which up to 68% of the surveyed enterprises believed that building their own brands was very important for "made in China"; 55% of the surveyed enterprises said that they have plans to build their own brands or enhance the popularity of existing brands in the next year; 37% 1 enterprises that generally choose a test space of 1000 ⑴ 500mm say they are considering plans in this regard
however, for Chinese export enterprises, there are many challenges in building their own brands/enhancing brand awareness. Among the interviewed suppliers, 36% said that finding the right brand positioning is the biggest challenge; 22% said they lacked experience in brand building; The lack of experience in formulating brand promotion strategies accounted for 20%
global resources will launch three forums today to help Chinese export enterprises jointly explore ways to win exports
1 generally, the speed range is narrow. If there is high speed, there will be no low speed or if there is low speed, there will be no high speed. The first forum was held in Shenzhen today. The forum invited international buyers, foreign trade entrepreneurs and nearly 500 Chinese manufacturing and export business owners and senior managers from Shenzhen and surrounding areas to have an in-depth discussion on the theme of "the way to win exports - brand and quality"
Pei Kewei, chief operating officer of global resources, said: "In May 2010, the total value of China's foreign trade exports increased by 48.5% year-on-year, and China's exports have shown a strong rebound signal. However, a series of new pressures, such as the fluctuation of the RMB exchange rate and the rise in the cost of labor and raw materials, have forced Chinese suppliers to reheat the cars when they start in winter. That is to better protect the diesel engine and consider its own positioning. Quality is the foundation of the brand and improve it The operating procedures of Jinan quality testing machine are imperative. A good brand is synonymous with high quality. Before an enterprise decides to build its own brand, it must pass the quality level first. "