Is intelligent transformation the way out for the

2022-08-02
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Is intelligent transformation the way out for the bathroom industry in the downturn?

for example, potatoes, peppers, cucumbers, eggplants and salad leaves

Abstract: passenger flow is like the blood of stores. Without passenger flow management, any other management will be weak, because it is difficult for a skillful woman to cook without rice. Therefore, in this era of heavy e-commerce impact, it is particularly important to have detailed data on the number of people entering the store every day, the number of people entering the store at what time, the type of these people, and the high transaction rate at what time

recently, it has been constantly exposed in the sanitary ware industry that a sanitary ware store is planning to transfer and that a sanitary ware store is going to close its doors. Today, I saw in my circle of friends that a 10-year-old bathroom store was renting out, and that a 10-year-old bathroom store was quitting. I felt special melancholy and sounded an alarm for us

selling sanitary wares seems to make money. If you make more than a few hundred yuan, it is even regarded as a profiteering industry by the outside world. But the outside world may not believe that people in this industry complain

first of all, in order to ensure this accuracy level, it is not easy for a bathroom store to develop.

rent, decoration and purchase do not make you want to open a store

a skilled sanitary fitter needs at least two to three years of training, studying technology and accumulating experience. However, it is even more difficult to expand a store, and it needs to continuously accumulate customers. In the early stage, customers' trust was low and there was little business, so they could not make much money. Therefore, many people who joined the industry would quit the industry because it was difficult to maintain for a while. Many people closed their stores after a year and a half. In the end, only a few of them could survive

secondly, the sanitary ware industry has entered an era of meager profits

although it is transferred for unknown reasons, it makes little money and is difficult to operate. The pin on plate friction and wear tester is a proprietary product independently developed and designed for Jinan new era assaying Instrument Co., Ltd. It has a low threshold in the sanitary ware industry. Some people even want to establish their own business after just one month of contact with the sanitary ware. The competition between the industries is intensified. This is no lack of malicious low-cost business solicitation by some sanitary ware stores

vicious low price competition has led to lower and lower profits in this industry. With the rise of rent, labor and other consumption, it is no different from adding insult to injury to bathroom workers

moreover, "the customer is God"

this was originally the service slogan of the business, but it was often talked about by the customers. It was understood as spending less, or even not spending money, and more reasons for service. What? You are expensive here. Where can I buy a bathroom? The delivery is free, and it is free; What else can we do next time? I'll help you promote more and bring more customers. Try to spend less, or even no money

what can we do as a service industry? Most of us can only swallow our anger and still suffer a lot

selling sanitary ware is a hard and tiring job. There are no holidays and fixed work and rest hours. Sometimes people wake up before dawn, sometimes they have to work overtime at night, and sometimes customers say there is a problem with the toilet, so we have to come to the door for inspection! The sliding door of the shower room is derailed, so we have to repair it immediately! A lot of things are just like routine

the reason why we are still engaged in this work is also to support our family. We want to make more money by paying more labor. Only sufficient income and profits are the guarantee for maintaining our normal operation, and we can better and longer serve the vast number of users who buy Bathroom houses

intelligent transformation: digital store is the future trend

Internet will change the era, and will also change our commercial store and operation mode

the rapid popularization of mobile Internet and a large number of intelligent applications have brought huge industrial opportunities for the integration of mobile Internet end users and our offline physical stores. It can even be said that the successful integration of physical stores with mobile Internet customers causing security accidents will have a great impact on PC Internet e-commerce

in the future, the ultimate model of the store is to gradually optimize the physical store into a "digital store" integrating "entity + intelligence" with the help of the east wind of mobile Internet, and finally realize the online and offline Omni channel o2o business model based on mobile Internet

for example, in the appropriate location of the store, digital shelves, smart TVs, and digital windows that are seamlessly linked to the Internet are used for product use demonstration and brand promotion that can be played by clicking. With the help of free WiFi and member access, the online and offline seamless links to customers' 24-hour "anytime, anywhere, at will" are realized through mobile client apps, stores, micro stores, Momo and other social media platforms

customer communication: establish an Internet we media platform

in order to successfully realize the marketing and promotion of "digital stores", stores should attach importance to the establishment of their own we media platform, and combine the above-mentioned social media into one of their own Internet we media promotion and publicity platform, so as to achieve low-cost and accurate marketing, large-scale customer expansion, customer collection and interactive member management for business circles and customers

employee management: let employees participate

as the saying goes: how you treat employees in the background, how front office employees treat customers

at present, the employees of retail stores are mostly the new generation of post-90s. This generation hates "didactic" paternalistic management, does not like rigid and single work, and lacks the hard-working spirit of post-60s and Post-70s. Even if the wage incentive method is adopted, the effect is not as good as that of the previous generation

however, the post-90s employees have their own independent aesthetics, like to be self-centered, have a sharper perception of fashion and fashion, and have more personality. In fact, they have more advantages than the post-60s and Post-70s employees in creating the fashion and personalization of stores, and are also better at communicating with others and interacting with customers with new Internet tools

therefore, in terms of management, we should be good at integrating the advantages of this generation, let them participate, adopt "interactive" goals and performance management, and build a young team with strong execution and happy work

data management: pay attention to passenger flow statistics

passenger flow is like the blood of stores. Without passenger flow management, any other management will be weak, because it is difficult for a skillful woman to make bricks without straw. Therefore, in this era of heavy e-commerce impact, it is particularly important to have detailed data on the number of people entering the store every day, the number of people entering the store at what time, the type of these people, and the high transaction rate at what time

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